If you saw the last issue of Hip Happenings (Three Girls’ e-newsletter), you read we recently celebrated the public relations firm’s 10th anniversary! As someone that’s been with Three Girls for almost 9 of those years, I thought it would be fun to reflect back on a few public relations lessons I’ve learned from nearly a decade at Three Girls Media.
3 Public Relations Lessons from Three Girls’ 10 Years in Business
What public relations lessons have you learned in the last 10 years?
1. Try something new. I can attest to the fact that Three Girls is different than when I started in 2006. We restructured our campaigns to make them a la carte, added additional services and took advantage of modern technology to allow the entire staff to work virtually. In addition to providing our team with the flexibility they desire, this allows us to keep overhead low so we can continue to serve small and emerging companies with tight budgets. With your public relations strategy, don’t be afraid to change up your approach and take advantage of new technology and trends, such as pitching journalists via Twitter.
2. Be creative. Infuse everything you can with creativity! Media pitches and social media updates are obvious, but think about other places you can add your brand’s personality in a fun way. One place you can see this at Three Girls is in Hip Happenings; each section has a catchy name that fits with the firm’s personality and voice.
3. Keep it short & simple (KISS). This principle applies to everything. From public relations strategy and media pitches to social media updates and blog posts, make sure your message remains clear and concise. You should be able to sum it up quickly and succinctly no matter the method of communication.
From trying something new and being creative to keeping it short and simple, I’ve seen the above principles serve Three Girls and our clients well numerous times over the years. To everyone we’ve worked with and for – thank you! We appreciate your business and collaboration; we couldn’t be where we are today without you.
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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