Your business’ reputation is important to manage closely to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light. Being proactive to optimize content and stay on top of potential negativity can help you stay ahead of the game. Here are three reputation management tips for keeping your brand’s online image positive.
Read this article to learn three tips for reputation management.
[Reputation Management] 3 Tips for Keeping your Brand’s Online Image Positive
- Claim Your Authority
To ensure your reputation management efforts remain positive, first take a look at your company’s website. Search engines like Google will view your site as the initial authority about your business, so make sure you have fully optimized the site. Make sure to use appropriate keywords, meta-descriptions and tags on all pages and posts so they can be easily found in an online search.
- Designate a Crisis Point-Person
Another great way to use reputation management to keep your brand’s online image positive is to assign a point-person to handle potential crises as they arise. Having a specific person trained in public relations can help you manage online negativity as it happens, without having to involve the company’s CEO or needing them to answer comments and questions on social media. Check out this article to see what you should look for when hiring a public relations firm.
- Incorporate Customer Responses
Social media is a great tool for reputation management. Allowing customers to post to your social pages and ask questions can help fans see that you are taking their comments seriously. Facebook even has a feature on business pages that show brand response time, making it clear to customers that you are ready to receive their feedback.
Besides optimizing your site properly for SEO, assigning a point-person for potential crises and asking customers for feedback, what steps do you take to ensure you brand’s online image stays positive? Please share your reputation management tips in the comments below.
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