http://threegirlsmedia.com/blog Spreading the Good News About You! Tue, 11 Nov 2008 22:13:10 +0000 http://backend.userland.com/rss092 en According to the text, Mass Media in a Popular Culture, a study of The New York Times and Washington Post was conducted by researcher Leo Sigal in 1973.  He discovered that about two thirds of the published stories from those two papers originated from either news releases, handouts, and ... http://threegirlsmedia.com/blog/http:/threegirlsmedia.com/blogpost I hope all of you are able to join Erika for the KRIA World Fusion Music & Dance Benefit Concert that she's MC-ing on Saturday, September 20. All proceeds will benefit children's art programs in the San Francisco Bay Area and the Tulika Project, which provides art education to underprivileged ... http://threegirlsmedia.com/blog/http:/threegirlsmedia.com/blogpost So you’ve started attracting media attention, but they want you to give them something they can take with them and refer to later. What do you do? At Three Girls, we create virtual press kits for our clients, hosted on our Ultimate Press Picks site. These kits are ... http://threegirlsmedia.com/blog/http:/threegirlsmedia.com/blogpost With the rise of technology, the copy, or written text, on your website does more to encourage or discourage potential customers from choosing your business. Kim T. Gordon, Marketing Coach at Entrepreneur.com offers five suggestions to business owners writing any sort of copy – from a website page to a ... http://threegirlsmedia.com/blog/http:/threegirlsmedia.com/blogpost According to an article in Glamour's August issue, 87% of freelancers and entrepreneurs say they're satisfied with their jobs. That's good to hear! As Three Girls Media (in addition to many of our clients) are women-owned businesses, I found the following facts Glamour collected interesting: The median cost to women who ... http://threegirlsmedia.com/blog/http:/threegirlsmedia.com/blogpost For those of you who travel frequently for Tradeshows or to meet a client, I found a really cool write-up on Mashable's Blog by Aaron Uhrmacher that talks about how you can use new social media tools to get better leverage while traveling on business. Pay close attention to the ... http://threegirlsmedia.com/blog/http:/threegirlsmedia.com/blogpost I recently attended a Webinar for PR professionals that asked reporters at the Wall Street Journal and epolitics.com for advice on how to make your pitch stand out among all the other pitches. Here are five tips they shared: Read other things the person you’re pitching has written. Get a feel ... http://threegirlsmedia.com/blog/http:/threegirlsmedia.com/blogpost It’s not uncommon for people to call us and say, “I need marketing for my business.” That’s always a great place to start – although some people think that’s enough for Three Girls to develop a plan specific to a company’s needs. Whether you’re doing your own public relations or ... http://threegirlsmedia.com/blog/http:/threegirlsmedia.com/blogpost This week on PR 101 Radio, Erika spoke with professional food writer Amy Sherman, who shared some tips on dealing with reporters as well as their pet peeves and passions.  I found this segment particularly intriguing because you rarely get to hear from the other side—the journalists who are ... http://threegirlsmedia.com/blog/http:/threegirlsmedia.com/blogpost A few months ago I posted several tips and tricks for what to do with your press coverage once you have it. One piece of advice I gave was to post it. Suggestions included making copies and posting them on your wall, giving them out to customers, etc. Over the ... http://threegirlsmedia.com/blog/http:/threegirlsmedia.com/blogpost