It’s true that quality is better than quantity when it comes to friends on Facebook, followers on Twitter and contacts on LinkedIn. It’s better to have 5 followers that read every update and interact with you than 500 that could care less what you’re posting.
That being said, it’s much easier to connect with more people when more people are following you. Here are a few tips for growing your Facebook fan page, your Twitter followers or your connections on LinkedIn with solid contacts.
- Look through your email contacts. Facebook, Twitter and LinkedIn all give you the option to find contacts through your email address book. Simply put in your address and password, and it will tell you which the people you already know are using the site. Simply click on those you want to add to your list and begin following them.
- Publicize your information. Make sure it is easy for people you already know to find you on Twitter, Facebook or LinkedIn. Post links on your website and on your blog. Include links in your email signature and in your enewsletter. The easier it is for you to be found by people you already know, the better.
- Ask to connect. Ask people you meet if they use Twitter, Facebook or LinkedIn and, if so, how to find them. If you take the initiative to connect with them, chances are they will respond and follow you as well. By showing interest in others, you make yourself more interesting.
- Find people to follow. Keep your eyes peeled for anyone you think would be fun to connect with and, when you find them, take action. Follow them on Twitter or become a fan of their Facebook page. If you like what they say, retweet it. If you have a comment, post it on their Fan page wall.
- Take interest in others that follow you. I have my Twitter setting set to email me when someone new follows me. Although you probably can’t drop what you’re doing to check out your new followers all the time, set the notifications aside (maybe in a separate folder) and spend 10-15 minutes going through them every day or two. Look at their posts and check out their website to see if they look like someone you want to follow back.
Although this might not get you the most followers the quickest way possible, it will help you build a solid list of people that are interested in you and your business.