Media coverage can help your SEO
Media coverage can do a lot of great things for your company. It can give you credibility, raise public awareness of your brand, make your name recognizable to the general public, etc. Here’s one more thing it does: Media coverage helps SEO (Search Engine Optimization).
As most of you know, SEO is the process of improving your ranking in search results. There are all sorts of tactics to help increase your site’s SEO, such as using key words in your blog posts, tags and categories. Another factor in determining your SEO is the number and prominence of links to your site.
We recently came across an article, Why PR Should be Part of Your SEO Strategy, that explains how PR increases your SEO through external links:
Traditional PR increases your external link portfolio because you can get a ton of links from domains that may have never found your content. How likely is it that a Forbes editor will find your website or blog and want to link to you without you reaching out to them first? But if you can get linked to, you must be a pretty reliable source since such a big publication is mentioning you, and that will be picked up by the search engines.
Traditional PR in conjunction with a strong website and marketing plan can be powerful. Check out these posts for DIY PR tips, or contact us to talk about your PR & Marketing needs.
Photo Credit: Danard Vincente