Is your email signature as strong as it could be?
Look at your email signature. What information is included? Your signature is an easy way to remind people of your contact information and reflect your brand. In fact, it’s a lot like an electronic business card stapled onto every email you send.
So how can you make your email signature as powerful as possible? Here’s what you want to include:
- Company Name and Website
- Your Title
- Your Phone Number
- Mailing Address
- Fax Number
- Social Networks with which you’d like people to connect with you (Facebook, Twitter, etc.)
Even though email signatures are often ignored, you want to make it as concise as possible so if someone is looking for the information they can find it quickly and easily.
Some people also add graphics and change the font size/color to attract more information. Personally, I just use basic formatting as large pictures and strange sizes/colors don’t always show up the way you intend. As an example, here’s my signature:
Emily Sidley / Senior Director of Publicity
Three Girls Media and Marketing Inc.
Phone: (408) 871-0377, FAX: (866) 875-7847
Twitter: @ThreeGirlsMedia, Facebook: Three Girls Media
Mailing Address: 453 Sobrato Drive, Campbell, CA 95008
Three Girls Website: www.ThreeGirlsMedia.com
What tips would you suggest for creating a powerful email signature?
Photo Credit: Fletcher Prince