There are lots of cassette tapes out there with terrific information on them, but if you can’t find a tape player they might as well be blank. The same is true for your important message. In order for your announcement to be printed in the newspaper, mentioned on radio, or searched and found on the Internet—in short, for your message to be heard—you need a qualified messenger (publicity and media relations professional) and appropriate receptor (media professional).
“Media Relations” focuses on the human relationship aspect of publicity. Television producers, talk show hosts, newspaper editors and website and blog writers are bombarded hourly by many significant announcements, queries and requests by people wanting their story covered. In order for your important message to be conveyed to the public, you need to have an excellent messenger: someone who has cultivated relevant relationships.
Media Relations is about managing all aspects of one’s contacts in the media. At Three Girls Media & Marketing, we pride ourselves on being in touch with the needs, focus and deadlines of our targeted media contacts. We research the kinds of news and announcements different media promote, and don’t waste time promoting your message to the wrong outlet.
A good media relations professional will know whether to deliver your news in a press release format via email or wire service, in a short video message, or via email. She will be in tune to what a reporter looks for: a detailed story, offers for samples, or ‘just the facts, ma’am.’ There is a real person behind each editorial “desk” and understanding all aspects of this is critical. A media relations professional develops these relationships over time, updating them constantly as contacts come and go.
A great media relations partner will take the time to keep “relations” in the media equation, by sending the right news, in the right format, at the right time, to the right people, who then work on your behalf, getting it out to the public.
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Sign up for a complimentary consultation during December and receive an Annual Marketing Planning Guide valued at $475! We offer a 30-minute phone consultation with our CEO, and can answer your questions and discuss your specific marketing needs - no strings attached. Call 408-218-2391 or contact us today to arrange your consultation!