Social media has rapidly become an integral part of the way we do business. Channels like Facebook, Twitter, LinkedIn, YouTube and Google+ are great tools to engage customers, market your product and build brand loyalty – when used the right way. But too many companies are behind the curve on social media and fail to treat it as a true face of their business. Here are some hints to help you avoid making common mistakes in your social media efforts.
- Don’t forget strategy. Aimless chatter on sites like Facebook and Twitter is just that: chatter. Know what your goal is with your social media outreach and keep that goal in mind.
- Don’t talk without listening. Tune in to social media channels to find out what’s important to your customers and clients, and then be responsive.
- Don’t get personal. Don’t use your business accounts for personal issues. Keep the two separate to maintain a professional image for your business.
- Don’t forget to spread the word. Make it easy for people to engage with you on social media channels by putting links in an easy-to-see location on your web site. Offer an RSS feed so that people can subscribe to your blog.
- Don’t post unclear messages. Give your posts some context. For example, if you are sharing a link, include a message about why you think your clients might be interested in it.
- Don’t be inconsistent. Abandoning your Facebook page or Twitter account for months at a time will lead to a loss of interest from your customers and potential new audiences. Update consistently to remain relevant.
Don’t get caught behind the curve! We can help with social media consultations and can even help you manage your social media presence, so you can be sure your business is presenting its best face on all fronts. Contact us to find out more!