January 2012 Volume 4 Issue 42
Hi Friends & Colleagues,
Happy Friday! For those of you in the San Francisco Bay Area, a couple of our clients have events coming up you won’t want to miss. Today’s e-newsletter also shares tips & tricks about e-newsletters and media pitching, and includes details about two celebrity gifting opportunities. Keep reading for the full scoop!
Cheers,
Erika Taylor Montgomery
Three Girls CEO & Chief Publicist
CLIENT CHITCHAT
Are you going to be in the San Francisco Bay Area within the next month or two? Here are two upcoming client events you won’t want to miss out on:
The Snarky Musical Adventure, Becoming Britney! How does a pop sensation wind up bald and trapped in her own musical? And can musicals save her soul??? Find out when “Becoming Britney” opens at The Retro Dome in February 2012. A caustic (but loving) PG-rated fable that chronicles the rise, the dip, and the salvation of a foolhardy celebrity phenom, “Becoming Britney” features eleven original songs that pay homage to multiple musical theatre genres including shows like “Annie” and “Rent”, movie musicals like “The Little Mermaid” and “Little Shop of Horrors”, and composers like Rodgers and Hammerstein among others. Find out more and get tickets at www.theretrodome.com.
Bay Area Business and Franchise Conference – Registration Enters You to Win a Kindle! Do You Dream of Owning YOUR Own Business? Meet executives from award winning franchises experiencing nationwide growth and learn about 2011 Franchise Growth Areas and Trends, Retirement alternatives, Latest developments in franchise financing, Franchises with an initial investment from $80K-$150K and more! Franchisors will share information covering growth trends, what sets them apart, details on their history of success, experience requirements and why their owner’s are thriving. Find out more and register at franchise2012.eventbrite.com.
Click here for more information about our clients!
THREE GIRLS GOSSIP
We’ve got two exciting celebrity opportunities coming up: Earth Day in Hollywood and Mother’s Day in Hollywood!
Put your product directly in the hands of A-list celebrities! Three Girls’ celebrity partner is creating special gift boxes in honor of Earth Day and Mother’s Day for stars like Tom Hanks, Ellen Degeneres, P!nk, Amy Adams, and more.
Our celebrity partner will use their direct access to top talent and their reputation for pampering the world’s biggest trendsetters to introduce fabulous, unique and useful products to these celebs and their families. Celebrity product placement is a tried and true method of differentiating your product from the masses.
What’s the deadline to participate? March 30, 2012 for Earth Day and April 20, 2012 for Mother’s Day.
How many samples? 30 (25 for celebrities & 5 press samples) for each promotion.
How much is it? $2,250 each or $4,000 for both.
How can I find out more? Email us at info@threegirlsmedia.com.
COOL CONNECTIONS
Do you need some identity design and branding work done? Check out Shimmin Design! They create, expand, evolve, and strengthen the identities of small and medium-sized businesses. Whether you’re just launching your company or new product, or you’ve been in business for years and need to take your company’s identity to the next level, they can help. Check them out at melissashimmin.com.
TIPS & TRICKS
How to Write a Professional, Effective Pitch: It’s All in the Details! Six Tips for Success – Everyone is vying for attention, to have his business noticed, to have her product be the focus of an editorial review or TV spot. Do you ever wonder how these lucky people make it happen? It takes work to grab the attention of media professionals. One great way to achieve this is to create a professional, well-crafted “pitch.” In a previous blog, we drafted an overview of the pitch. In this installment, you’ll learn the fine details to further help you gain a media professional’s attention. “Pitch” is simply the Public Relations (PR) industry’s term for a customized letter-sent via email, never snail mail anymore- to journalists, in an effort to persuade them to cover your story. Read more on our blog.
6 Tips for Using E-Newsletters as a Powerful Marketing Tool – Promoting your business requires a multi-pronged approach through a variety of avenues like social media, websites, blogging, coupons, and in-person networking, just to name a few. Another powerful marketing tool are email newsletters. In one marketing newsletter, which your target audience can see right inside an email, you can disseminate lots of information, tastefully and invitingly laid out. Read more on our blog.
Three Girls specializes in working with small and emerging companies to help increase their brand awareness and name recognition. Our affordable campaigns are a fraction of the cost of a one-time ad in a national magazine. Three Girls also has a unique Al La Carte PR Services Menu and also provides comprehensive PR Campaigns for mobile apps.
How can Three Girls help spread the news about your company? Email today for a FREE consultation. We’re happy to answer your questions.
Cheers,
Erika Taylor Montgomery, CEO – Chief Publicist
Three Girls Media & Marketing Inc.
Email: erikamontgomery@threegirlsmedia.com
Phone: 408-871-0377
Fax: 866-875-7847
Web: www.threegirlsmedia.com