Most people know that Twitter is a social networking site where you post “tweets” in 140 characters or less, but many people don’t know how to use Twitter for their business. More companies are using Twitter to connect with new customers and expand their brand. Twitter is an extremely effective way of spreading the word about your business when used correctly. As a business, you can use Twitter to quickly share information, gather market intelligence and insights, and build relationships with people who care about your company. Here are some ways you can expand and engage your followers online.
Expand Your Followers
Gaining new Twitter followers can seem like a daunting task, but there are many simple ways to get new followers on a daily basis. One of the easiest ways to get new followers is to get your name out there. Add your Twitter handle to your email signature and other email communications to get more traffic on your Twitter account. Another great way to get new followers is to add your Twitter handle to your “business cards, brochures, catalogs and other offline marketing collateral.” When you go to events, write your Twitter handle on your nametag, or splurge on promotional t-shirts, hats, or stickers for laptops. Getting your Twitter handle out there will ensure that you will get new followers even when you’re not sitting at the computer.
When you are at the computer, use hashtags (#) help categorize your post so other people looking for those words topics will find it. Put the hashtag in front of a word that relates to what you’re posting. For example, if you’re sharing an article about business advice, add the hashtag “#business.”
Engage Your Followers
Great customers service is all about listening to the needs of your customer. Twitter is a great platform to listen to their ideas and concerns. It is also a great way to make your company accessible to them. All social media platforms are about creating a dialogue. Use twitter to “respond to tweets talking about you and your brand. Start and join conversations. Be authentic, genuine and real. When you have a dialogue with a customer or prospect, it can convert conversations into actions.” If you use Twitter to interact with your followers, not only can it help you build your brand, it can also help you provide better customer service. Another great way to engage your followers is to follow key influencers in your industry. This will give you great content to repost and will also give you the opportunity to learn from others.
In today’s social media driven world, knowing how to use Twitter can set you apart from the competition. Use these tips to create a stronger Twitter presence, or let us know if you need help!
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation. Email info@ThreeGirlsMedia.com to make your appointment today!