Is advertising really worth it for small businesses? Although traditional ad buys cost more than most small companies make in a year (which can be hundreds of thousands if not millions of dollars), there are opportunities that can be worth your hard-earned cash. After all, it takes money to make money.
How can you invest in advertising without breaking the bank? One way that has paid off – quite literally – for Three Girls is using Facebook Ads.
Earlier this year, Three Girls ran a 30-day Facebook ad campaign, and the results proved that the investment was well worth it. As you can see in the graph below, we spent $65 per day, or $1,950 total. In addition to increasing from 293 fans to 1,043 (an increase of 750 fans) we ended up signing 5 new clients, resulting in $15,000 of income. In our case, investing some money in advertising was well worth the cost.
We aren’t the only ones who have invested in advertising with a positive result. We’ve had numerous clients hire us to help them with Facebook ads in addition to Google AdWords and smaller ad buys that have been happy with the results, which included increased website traffic and new clients in the door.
In today’s Internet age, there really are effective ways for small businesses to use advertising to their advantage without spending hundreds of thousands or millions of dollars. Not sure where to get started? From Facebook ads to Google AdWords and more, we can help! Contact us for a complimentary 30-minute consultation today.
Photo Credit: cambodia4kidsorg