Learn how to market your business for thanksgiving in three steps
We are a week and a day away from Thanksgiving. At this point some businesses are already putting into effect their holiday plans for marketing and advertising. This feels too soon for a lot of people. So what can your business do? Take a page from the Nordstrom’s playbook. They communicated to their clients “We won’t be decking our halls until Friday, November 27th. Why? We like the idea of celebrating one holiday at a time. From our family to yours, Happy Thanksgiving.”
So, how can you go about marketing your business without coming on too strong to your clients and potential clients? Here are three Thanksgiving inspired, marketing ideas for your business.
1) Thanksgiving cards. I know what you’re thinking, “We already send out Holiday ones.” Unfortunately, so does every other company. Chances are your card will end up at the reception counter with everyone else’s. Sending out a Thanksgiving card makes your business stand out by recognizing a holiday many other companies seem to skip over.
2) Hold a promotion. Everyone loves a great deal and the best part is that you can customize it to work for your business. If you are a product-based company, examples could range from 2-for-1’s, a free (fill in the blank) with a purchase of a specific product and so on. For a service-based company, you can offer a month’s worth of a service when they sign up. Another idea would be to offer your client a free month of a service (they currently don’t have) when they refer a client. This way you are not only getting new prospects but you are potentially creating new business from your current clients.
3) Pay it forward. Give thanks by holding a drive of some sort (food and coat drives do usually tend to do exceptionally well). Everyone’s sense of sharing is heightened at this time of year. So what better way to spread the word about your business than by helping others?
What other marketing ideas have worked for your business at this time of year?
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation and can discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com to make your appointment today!
Photo Credit: robin.elaine