Thanksgiving is right around the corner, which means it’s time to plan your celebration and get ready for the holiday season. It also means its time to start thinking of ways to incorporate the holiday season into your social media campaigns. Holidays are about connecting with people, sharing traditions and building memories. It’s only natural that social media has become an integral part of the holiday season, even enhancing this time of year in some ways. Here are 10 simple ways you can manage your social media during the holidays:
1. Use social media with traditional marketing. If your company has printed advertising materials (brochures, fliers, newspaper ads, etc.), include your social media profile addresses everywhere your customers see your name.
2. Offer advice on various holiday challenges, like gift-giving, shopping on a budget, entertaining and traveling. Spread this content across various platforms, such as daily holiday tips on Twitter (using a branded hashtag), stream these tweets into a dedicated Facebook tab, and expand on these tips by creating tutorial videos for YouTube.
3. As Thanksgiving is quickly approaching, try uploading a video to YouTube about a charity your company supports. Offer to donate a dollar amount to the charity per video views the video gets within a short amount of time.
4. After Thanksgiving the madness of Black Friday picks up. Broadcast time-sensitive deals on Twitter and Facebook. This not only creates a sense of urgency, but fans will pay more attention to your social profiles if they are expecting spontaneous announcements of a sale that is lasting for the next hour only and be likely to share this news with their friends.
5. 12 days of Christmas = 12 days of discounts. BlueGlass.com recommends small businesses offer a different discount or sale item every day to build anticipation and reward fans for consistently visiting their social profiles.
6. Decorate your pages and profiles. According to research from ShortStack, 68.6% of Facebook page administrators are “decorating” their pages for the holidays. Try creating a holiday themed profile image on Facebook or Twitter or uploading seasonal photos of your business, customers, or products to your blog and Facebook wall. You may also want to create a virtual holiday card and share it with your fans and followers across your social networks
7. Take it a step further and post gift ideas for your target audience. A tech company could share gift ideas for geeks and a gourmet food store could post gift ideas for home cooks.
8. Ask fans to share photos of what it looks like outside their window on Christmas morning where they live. This should produce a wide range of photos, like snowy, sunny, rainy, desert, mountains, beach etc. that can be put in an album celebrating how your fans live around the world. Plus, most social media users love the opportunity to interact with the pages they follow.
The holidays can make it difficult for many business owners to stay on top of their social media accounts. However, if you use these tips and stay active on your social media account during the holiday season, your business will benefit. Do you need help managing your social media during the holidays? Three Girls can help! Contact us today for your complimentary 30-minute consultation.
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