We have previously introduced readers to Pinterest; a hip and happening social media network that is leaving quite the impression on users. Pinterest can be a very powerful tool for business growth; did you know that Pinterest directs more Internet traffic through their pinners and boards than Google +, LinkedIn and YouTube combined? While the concept of Pinterest is fairly straight forward, the methods of information dissemination require some good old fashion creativity.

Don’t worry about racking your brain too hard, we have made this process a breeze by brainstorming our own best practices with the top five Pinterest business tactics. They are:

Contests: Pinterest contests are extremely popular and easy to conduct. You can have a pinner re-pin some of your content as their contest entry and you can pick a winner by the total number of re-pins, or even at random. This method of outreach is especially popular and favorable for retail and apparel groups and rapidly increases brand awareness.

Online Catalog: Pinterest allows pinners to create boards; these act like files and can be used to catalog your products, services or business. For example, a shoe company could have a board for heels, sandals, tennis shoes etc. Be sure to include pricing and links to check out the products on your website within the description.

Client & Consumer Feedback: Use your boards as a way for pinners to show their satisfaction with your service or product. Pinterest will allow pinners to post their own photos or links to the work you have done. This allows you and potential clients to hear the valuable testimonials of past clients in one centralized location.

Create Trend Reports & Conduct Market Research: Pinterest has various categories and a search function for pinners to cross reference their interests and ideas with others. Use this feature to find info on competitor’s products and what consumers are thinking, what types of products are gaining popularity and ideas on how to stay on pinner’s radars.

Show Your Qualifications:  Create your own boards with relation to your line of work. Differentiate boards according to services you provide,link to past clients and your webpage. It works almost as an online portfolio site with no web hosting fees.

Pinterest has the power to make remarkable improvements to your business consumer and fan outreach. As always, the proper use of social media will directly reflect the success of your campaign. Here at Three Girls, we specialize in social media and are prepared to help you create a quality and successful campaign on any social media platform, including Pinterest.

Photo Credit: Bunches and Bits {Karina}

Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com  to make your appointment today