You already know the importance of blogging for your business. It can help with your marketing efforts, social media campaigns and search engine optimization for your website. But are you getting the results you were hoping for? Here are the top three tips to help your business blog.

Use Keywords. The reason you are blogging is because you want someone to read it right? So why not take the extra step to make sure that your blog posts are getting the attention they deserve. Using keywords is a way to do just that. Once you figure out what your topic is, decide on the most effective words you can focus on. A great tool for this is InboundWriter. It allows you to research a word for its effectiveness on search engines like Google and Yahoo. Once you have determined which are your keywords, sprinkle them throughout your post and don’t forget to add them to the tittle.

Be Consistent. While your business may be blogging for several reasons, SEO purposes are an extremely important part of your blogging strategy. Blogging consistently, even down to the same day of the week and time of day, can help tremendously with search engine rankings. Need another reason? Keeping up with your blog helps maintain your followers. If you find a company’s blog with great information, chances are you’re going to check them out again. But if the last time they posted was back in August and you are getting ready to receive the New Year… needless to say, they just lost a reader. Let’s face it; there is no such thing as too much posting.

Measure Your Success. Using metrics and analyzing the results of each individual post can sound mind numbing, but it can really work wonders for your business. By measuring which kinds of posts are attracting readers and which ones are not, you can make a better decision on future blog posts. Here are 3 Free Tools To Analyze Your Blog Traffic Stats.

By using a combination of these techniques your business blog is sure to make a splash in the New Year. What’s a blogging technique that has worked for your business?

Photo Credit: Marco Cesar Saenz

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