Social Media – Time to Hop on the Twitter Train

We have written time and time again on the value that Twitter holds for small and emerging businesses. Social media has immense potential in relation to brand expansion and relationship building, and understanding the capabilities this social media platform holds is especially important. Twitter may be an extraordinarily important platform, but without effective procedures for managing an account, it can very easily be rendered useless.  We have compiled a list of our best practices for effectively moving forward with Twitter.

They are:

• Determine your persona and voice: It is essential to understand the needs of your audience and how your persona will affect the perception of your brand. By understanding who you are trying to reach, you will also understand how to connect with them and how they will respond to the voice you choose to post in. Always be sincere and available for your clients.
• Demonstrate your leadership and qualifications: Consider posting content that is relevant to your field as it shows a certain level of understanding of the industry on your part. By using content to show the bigger picture you are positioning yourself as an expert in your field.
• Recognize stakeholders: Followers and fans are what gives social media sites the power that they possess. When you see a tweet that is relevant to your product or has any positive relation to your brand, retweet it. This shows that you value what your stakeholders are saying and you notice their appreciation.
• Share content: Give your followers an inside look by frequently posting articles, photos, videos etc.; – anything that can spark a connection and long lasting relationship.
• Create rewards:  Tweeting special promotions, discount deals and contests of sorts will inspire more fan engagement and will keep eyes on your account constantly which will help build your brand and buzz.
• Ask open questions: Encourage follower involvement by posting open-ended questions within your content. Knowing the views of your fans will help in building a connection via Twitter.
• Listen to the answers: Be prepared that not all feedback is going to be positive. All comments on the part of your fans and followers can help your brand grow; be sure to respond to every comment that is made on Twitter and other social media sites.
• Acknowledge feedback and respond accordingly: The answers and feedback you will receive should never be ignored or removed unless it is vulgar in nature. It is a follower’s right to state their opinion and acknowledging their praise or complaint will show how connected you are with followers, leaving them feeling gratified and satisfied.

Here at Three Girls Media, we specialize in social media marketing through social media platforms like Twitter, Facebook, LinkedIn, Pinterest and Google+. If you or anyone you know are looking to grow your brand awareness online, we encourage you to contact us today; we are excited to help spread the good news about you!

Special Offer: Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!

Photo Credit: Marek.Sotak