Does your image feel outdated? Re-designing your website may help.
Does your image feel outdated? Maybe your business website no longer reflects your brand? The truth is evolution is inevitable and they only way to keep a business relevant in a competitive market is to keep your website up to date, easy to navigate and offer valuable content. If you are thinking about re-designing your business’ website, here are some things you’ll want to keep in mind.
Take your time. We all want to get things done and get them done yesterday. The reality is that re-designing your website can’t be a rushed project. Taking your time in the planning stages allows you to come up with an updated version of what your current website offers. Think of it as a streamlined version of what you started out with. Figure out what pages received the most and least traffic and edit accordingly. Remember that editing a business website requires a polished set of skills so, if you are not SEO savvy, this is a good time to bring in a pro. A slicker version of your current website is also great for mobile devices and keeping consistency for your readers. They will appreciate that they won’t get lost in a brand new site and you can avoid loosing any followers.
Missing key features? Maybe you didn’t have a call to action button or your phone number wasn’t visible enough. With websites having taken the place of the yellow pages, it is extremely important to have all your business information readily available. But that’s not all, what about the less obvious but equally important things like social sharing buttons? It’s little things like this that can make all the difference when re-designing for your new site.
Pulling the trigger. After the re-designing process is done and the time comes to switch over to the new look, do it at night. This minimizes any chances of interrupting your readers or any of your employees.
Websites continue to be an important part of owning a business. Do you have any other important tips to add to our list? Share them below; we would love to hear from you.
Image Credit – VFS Digital Design
Special Offer: Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Contact us today to arrange yours!