Blogging is a great way to use content marketing for your business.
As an entrepreneur, do you make time for content marketing? As an effective strategy for small business owners to get the word out about their company, it’s important you understand what content marketing is and how to make it work for you.
What is Content Marketing?
As Copyblogger explains, “Content marketing is communicating with potential customers in a way that:
- An audience actually enjoys paying attention to, and that
- Demonstrates to that audience that you would be a good person to do business with.”
So if you’re blogging about your company and industry, you’re an entrepreneur that’s using content marketing as part of your strategy. In addition to helping increase your SEO, regularly blogging for you business is an effective way to reach out to potential customers and show them why they should work with you. Your social media can also apply to this, but let’s focus on blogging for now.
How to Make Content Marketing Effective for the Busy Entrepreneur
We all know business owners have a lot going on. How do you make time for blogging as a busy entrepreneur?
- Instead of making time every day or each week, schedule a block of time once a month and write as many posts as you can. If you can get 4-6 posts cranked out in one sitting, you can schedule them out over the course of a month and a half.
- Keep a list of ideas with you and add to it when inspiration hits. As Chris Brogan explains, “Ideas are all around you. You need only scratch a tiny bit to find them. But you also have to have your ‘and this relates to the people I share things with like this’ hat on.”
- Ask other people on your team to help with blogging. At Three Girls, we each take turns writing posts to help share the load.
- Offer guest blogging opportunities to business partners or other entrepreneurs you regularly work with. This is another way to share the load, plus it offers a wider variety of expertise and features others that already enjoy doing business with you.
How do you make time for content marketing as a busy entrepreneur? Share your tips in the comments below!
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Photo Credit: Sean MacEntee