Is Social Media Running Your Life?
You work hard all week and so should your marketing plan. Whether your business is all about content or it’s a social media star, there’s no reason why 40+ hours spent generating content marketing gold should come to a screeching halt when the clock strikes 5 (or 6, or 7) each Friday evening. It should keep working, even when you aren’t.
Wikipedia defines content marketing as any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content marketing aims to “provide some valuable information or entertainment – ‘content’ – that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way.” Here are a few tips from BostInno blogger Michelle Higginson to make the most of content marketing when you’re out of the office for the weekend.
Schedule Social Media Activity
Twitter, Facebook and LinkedIn don’t check out on Saturday and Sunday. In fact, the weekend is prime time for folks to catch up on things they might have missed earlier in the week on social media. Take advantage of a captive audience by scheduling tweets and posts, sharing content created over the course of the week. Free tools like HootSuite and TweetDeck make managing multiple social media accounts a breeze.
Create a Weekend Edition of Your Newsletter
I know. Some people spend the entire workweek trying–and failing–to stay on top of their inbox. Why pile onto the problem? Because some people like to wake up to an email full of interesting content, tailored to their interests, to digest with their Saturday brunch. Though it might take a bit of time to organically grow a list of subscribers–of only individuals that voluntarily opt in–it’s worth the trouble to make sure loyal members of your audience don’t miss out.
Give Guests the Limelight
Have an awesome customer story to share? Or a guest post that slightly strays from your usual messaging, but too good to let go? Weekend days are a perfect time to bring third parties into the conversation and test the waters.
Engagement is key to any social media plan, so don’t go on autopilot for too long! It’s critical to check for any fan engagement that happened over the weekend on Monday morning.
Image Credit: Brett Jordan
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