Since the dawn of social media, it’s been skewed favorably towards female users. A recent Pew Research Center study shows that significantly more women than men use social media sites. The study also shows women are typically more active on these channels.
So what does this mean for small businesses marketing themselves with social media? Some key takeaways from the report are highlighted below:
- 86 percent of U.S. women have at least one social media account, with 2.2 accounts on average
- These women spend an average of 12 hours each week (two hours per day) using social media
- Women of social media are more influential than women in general
- The different social networks cater to different types of women – for example, Twitter skews towards younger females, Pinterest female users are most likely to have children and female Instagram users are most likely to reside in the Northeastern United States
Make sure you check out the full infographic for even more fascinating information, and give us a call if you want to know more about how social media can help you market your business to women!
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Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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