How can you make your writing more powerful?
From your website and social media profiles to your e-newsletters and blog posts, writing is an important part of starting a successful company. Although hiring a professional writer to help with all your marketing needs is always a nice idea, for some small business owners it just isn’t quite feasible yet.
Focusing Your Efforts
You might be able to handle some of the necessary writing, but what areas should you make sure the copy is strong? Hubspot recommends focusing in a few specific places:
- Meta Descriptions
- Blog Post Titles
- Email Subject Lines
- Social Media Profiles
- Website Product Descriptions
Creating Powerful Statements
How can you make your copy more powerful? Although there are SEO benefits to a few of those areas like website product descriptions, it’s important that the words you use are written with the reader in mind. Here are a few tips:
- Incorporate a strong call to action as often as possible. Let your reader know what you want by telling them. Ask them to “contact us for a complimentary consultation” or “click here to download our 5 tips for success.”
- Use actionable words like “read,” “discover,” “learn” and “find out.”
- Be clear and concise. No one likes reading a big block of wordy text, so try to write as clearly as you can with the least amount of words possible.
- Make it about your reader. Use words like “you” and “your” as opposed to “me” and “us” to make it clear what the benefit is to them.
- Be informative. No matter what you’re writing copy for, the point is to share information with the reader, whether it’s about ways you can help them, products you sell or simply industry-related news you find interesting.
Whether you’re writing copy for your website or e-newsletter, the words you use make a difference. Do you need a hand? From phone consultations and website copywriting to weekly blog post and monthly e-newsletter creation, Three Girls can help write powerful statements for your business. Contact us to find out more!
Special Offer: Complimentary Consultation
Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Call 408-871-0377 or Contact us today to arrange yours!
Photo Credit: the UMF