Is your business on board with any of these social media trends?
As the first quarter begins to wrap up, it reminds us how quickly the year is moving along. It was only a few months ago that 2013 predictions for social media trends were flying around. So, which ones stood the test of time? Here are some social media trends that are still in full swing and can help any small business dive right in.
Mobile is crucial. Nearly every article that discussed trends for 2013 talked about going mobile. From tablets to phones, more and more people are using and searching for things on the go. So if your small business is still not caught up, wait no more. Every minute that goes by without a streamlined mobile version could mean dollars lost.
Relationship building. Social media is more than just posting your business address and a special discount offer. Fans and followers want to be able to interact with a brand and feel like they are valued. When it comes to social media, there’s no better way to do it than to ask their opinion, offer them useful information or provide and entertaining content.
Smarter social media. In recent years, small business owners have heard about the increasing importance of a presence online. But take a breath, your business does not have to use every social media platform known to mankind. It is ok to pick and choose where you want your information displayed. Doing an effective job on social media requires time and attention, two things that cannot be done if you spread yourself too thin. As Forbes put it, “The reality is not all social media sources are perfectly suited to every industry. This year businesses should decide which platforms are the most worthwhile places to reach their audience, thus hopefully seeing greater returns as a result.”
What other social media trends do you think will stand the test of time? What’s been working for your company?
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