What Path will your business take?
Social media is all around us. New networks pop up every day and continually consume our smartphones, tablets and laptops. Social media networks like Twitter and Facebook are constantly evolving and expanding the ways in which consumers, fans and followers find information and express their opinions, while businesses and brands are able to find new ways to disseminate information and deliver quality customer service.
Facebook, Twitter, Pinterest, Instagram. These are all familiar and commonly talked about social media sites, but have you ever heard about Path?
What is Path?
Path is a free personal network social media application available for smartphone users. Its organic function is the same as any other social media network; it is meant to share aspects of the user’s life with the desired public, thus creating a virtual social experience. While its functions may seem limited to the naked eye, we’ve uncovered the many ways in which this mobile app can help businesses grow their online presence.
What makes Path different?
Path puts a max capacity limit of 150 on a user’s friends list in order to keep the network distinctly personal and essentially private to outsiders. The question is, how do business leaders use a network to their benefit that is essentially private? Fear not! We have done our homework and have all your answers here.
Personal networking with the pros:
With social media sites like Twitter and Facebook being so largely aimed at reaching the masses, Path can allow members of your professional networks to feel as though they are being treated with personal consideration. The Path social media network can be used for interactions with only your closest and most advantageous clients and colleagues and can become a melting pot for brainstorming, announcements or trusted feedback in an exclusive setting.
Keep it in the industry:
Professionals have contacts all across their respected industries, which often includes fellow executives or even competitors. Path can serve as a common ground for business leaders to stay in touch and keep updated on each other, their products and industry news in an online arena more private than social media sites like Twitter, Facebook or LinkedIn.
Exclusivity:
With quality care and some social media marketing, Path has the potential to be a great reward for consumers and clients. Business leaders can use Path’s exclusivity to inspire fan engagement on other social media sites. Since Path allows linking to other social media sites like Facebook and Twitter, followers could be rewarded for their online activity with access to Path and its exclusives. Business leaders could do early premieres, exclusive Path content or special promotions for Path friends as incentives for being an active supporter of the business or brand.
Here at Three Girls Media Inc. we specialize in utilizing social media sites in order to help our clients successfully build their brand and expand their online following. If you or anyone you know is looking to grow their business with quality social media marketing, contact us today. We are ready to spread the good news about you.
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: Stefanie Burger