In the world of small businesses, mobile marketing can be an effective way to grow a company. There are currently over 110 million people in the United States that own a smartphone. This means that your business has 110 million opportunities to make an impact on someone’s life through mobile marketing. Brands are quickly and increasingly implementing this type of marketing strategy into their business plans. This is an innovative way to make people aware of a company’s products and services. So, how does mobile marketing work? Let us explain.
QR Codes are great for mobile marketing too!
Mobile marketing is simply using the connections people have with their mobile device, such as when they visit websites or browse online for information, to market your brand to them. When I think of mobile marketing done right, I think of Pinterest. However, mobile marketing campaigns, such as the ones conducted by Nokia and IBM, are also notable examples. Mobile marketing does not need to incorporate Pinterest, but using this popular social network (where each “pin” can link people directly to your business’ website) to further your company name does work.
Whether mobile marketing is conducted on Pinterest or through content and apps designed for mobile devices, how a company chooses to market is important. All content needs to be directed at a specific target audience. With space being limited, it is important to say what needs to be said using as little words as possible. At the same time, make sure that the message is grabbing the reader’s attention and prompting them to take action. Visuals and links also go a long way in streaming traffic to your business when mobile marketing as well.
Although we have only covered the tip of the iceberg when it comes to the subject of mobile marketing, Three Girls Media would love to help answer your questions. Please feel free to contact us any time!
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Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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