Trying to engage your business’ social media followers and blog readers? The type of content you use for your posts matter. Are you writing strong updates for your company’s Facebook page or engaging articles for your website?
Engaging Readers With Powerful Posts
Engage your readers with these types of posts.
Here are 6 types of powerful posts to engage your readers:
- Images and Video. Whether it’s an ironic cartoon, a stunning photograph or a fun video, pictures speaks louder than words, so speak to your readers visually.
- Notable Quotes. Did someone famous say something that relates to your business? Share it! Readers love being inspired, encouraged, entertained and more, so post a quote that they can identify with.
- Lists. Chances are your followers don’t have a lot of time to sit there reading lengthy blog posts or social media updates, so break up the content with lists. It’s always helpful to use bold to make certain words stand out, too, so don’t be afraid to use formatting options.
- Current Events. Does something going on in the world relate to your business or industry? Share the news, add your commentary and ask your readers to weigh in. If you’re stuck for ideas, think about the time of year and post something that relates to an upcoming holiday.
- Tips & Tricks. Do you have some sort of insight to offer your readers? No matter your field, you have helpful expertise you can provide, so share it!
- Opinions. Controversy is a great way to get readers involved, so don’t be afraid to post what you think. Just make sure there is some sort of tie to your business or industry, otherwise it’s probably a better fit for your personal page.
What other types of posts have been effective in getting your readers involved? Share them in the comments below!
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs. Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: Jason A. Howie