Does your company know how to get and retain Facebook fans?
With over a billion users, you or someone you know probably has a profile on this social network. With this being said, Facebook offers businesses a great way to grow their brand. However, companies need to be aware that a profile is different than a Facebook fan page (check out one here made by Coca-Cola). Businesses have fan pages, individual people have profiles. 
A Facebook fan page allows your business to gain Facebook fans. So what are the steps in creating an amazing page? This post will explain, giving your business the tools needed to impress the public and gain Facebook fans.
Facebook makes the process of creating a new page easy (click here to see for yourself). Once a fan page is set up, make sure to include company contact information and a link to your official website. Now you can begin working to gain Facebook fans.
One thing businesses can do to attract Facebook fans is to create a strong Facebook fan page that has a unique, brand-defining cover photo. It should represent your company in a creative way that makes people take notice. Take a look at these examples for inspiration. Facebook fans will be drawn to its visual appeal. Every Facebook fan page should also incorporate videos, pictures, links, and relevant and engaging content to keep Facebook fans (new and old) interested in your brand. Interact with fans by asking questions that prompt discussions, starting a social media campaign, or requesting their feedback on a product/service that your company offers.
Businesses that create a Facebook fan page increase their marketing efforts when they link to the page on other sites. When people can easily access the fan page, the number of Facebook fans a company obtains grows. Plus, the more Facebook fans, the more “likes” your business gets. This means that its search engine optimization on the site increases as well.
Hopefully these tips will help your business maximize its Facebook efforts and grow. For more information on how to get the most out of Facebook (or any other social network), contact Three Girls Media today. We’d love to help!
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Three Girls Media & Marketing Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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Photo Credit: Social Media in Business Book