Will you climb the social media ranks with Vine?
Social Media platforms are popping up left and right, and while there is value in all social media networks, it can be confusing for leaders to determine which should be included or amended into a marketing or business strategy. With the hundreds of apps and social media platforms currently in practice, it would be impossible to delve into each and every one, but today, in part 1 of this multi post series, we look into one of the newest additions to the social media family and learn ways in which business leaders can utilize Vine videos within their business strategy.
What is Vine?
Vine is a mobile application much like that of Instagram with one big difference: Vine allows users to create and upload video clips with a strict time limit of 6 seconds. Vine videos can be embedded and shared on social media platforms like Twitter & Facebook.
Begin a Conversation: Your Twitter or Facebook followers can be easily enticed using these 6 second videos. Each video can be paused and restarted, which is perfect for starting a dialogue. Do not be afraid to engage fans with more than a “hello” or “how are you” – be creative! If you are a running shoe company, don’t simply ask your followers where they will be running or how long they will be jogging for, but instead show them some places they could visit or the gear they could be wear in a Vine video. Entice your followers to take a clue from your video and follow your example.
Highlight Your Testimonials: While written reviews have proven to be very valuable to business, videos are a great example of innovative business strategy and can make all the difference when marketing your product, brand or business on various social media platforms. Consider allowing loyal fans and clients to create a 6 second video or series of videos professing their satisfaction and praising your service.
Display Your Work: This is an opportunity to be unique within your market. Every flooring company will have an online portfolio with photos of kitchens and flooring plans on their websites, but a 6 second video of work examples and ideas is perfect for bringing a more innovative portfolio to the fingertips of current and potential clientele. You could even consider using these 6 seconds as an opportunity for creative commercial like packages on a very modest budget.
Create Hype for New Product or Premiere: Vine videos are a great way to give fans a super sneak peak at upcoming releases or product unveilings. Visual confirmation of that product’s existence will get followers excited and will then build anticipation for the official release. This hype is created in hopes of gaining market value and increasing profit margins.
These tips are only a few associated with the Vine video app. For more tips and tricks and to learn how Vine can work into your business strategy on various social media platforms, be sure to check back next week.
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Photo Credit: Stefanie Burger