Do you know how to choose a public relations agency for your business?
It is imperative for a small business to do its research before making a decision that could potentially affect it. It is no different when it comes to finding the right public relations agency. After all, you are not just hiring another service; you are hiring a business partner. Here are some of our top tips for finding the right public relations agency to fit your needs.
Start within. Taking a look at your business is the first order of things. Before going on the hunt, a business must know where they stand and understand the difference between wants and needs. Every small business owner would like to get more exposure and increase sales, but what does your business really need? Maybe it needs to strengthen its social media presence or simply needs a marketing or strategic consultation. The key is to look at your company’s goals and budget to better understand what your small business actually needs.
Communicate. After you have decided where your priorities lie, communication is key. A public relations agency is in the helping industry, but in order to do so accurately, they must have all the necessary information. Everything from your company’s budget to your goals, the more the public relations agency knows the better they can prepare a plan that is suitable for your business’ needs.
Ask questions. This is a great way to get to know the public relations agency and make sure you are a good match for each other. PR In Your Pajamas has complied a list of questions you can ask, and here are a few of our favorites:
- What do they think is your biggest challenge?
- What would they recommend your business do about it?
- What is their experience with your industry?
- What is their accountability process?
Have you worked with a public relations agency before? What do you think are other important tips for a small business to know?
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Image Credit: Vic