Thanks to the Internet, businesses have become practically transparent to their customers. Facebook deals and infotainment tweets make customers feel more connected and familiar with your business, eventually leading them to a purchase decision.
Are you using video marketing?
But what lies behind that beautiful social front? Enter YouTube.
Many small businesses don’t think to use YouTube as a marketing device – no one wants to watch more commercials then they have to. But customers are curious about what really happens behind the scenes. Ever heard of the show How It’s Made? People like to know how things are put together and the process behind a great product; whether it is human or machine made. Believe it or not, customers want to learn and they honestly want to know everything they can before having to speak to an actual person. It’s unfortunate, but it’s true.
Here are some examples of YouTube video angles you can use to promote your business.
Life at [insert business name here]: Customers want to know that the people behind the business are just like them. Make a video about a “typical day at [your company]” with some satirical but relatable scenarios.
Contest: Got a new product but don’t know what to name it? Create a montage about the product and challenge customers create the name. Holding a contest between employees? Make a video highlighting each of the employees’ skills and ask your audience to vote.
Stuff People DON’T Say: This is one of my personal favorites for companies to use. Everyone knows the “Sh*t People Say” trends in social media; here’s your chance to make a contribution. What stuff should be heard around the office but never is? Post a YouTube video of employees obviously behaving “correctly;” customers appreciate the honesty.
These are just a few examples of what opportunities YouTube can open up for your small business. How have you used YouTube? We’d love to hear from you!