Are your press releases getting any traction?
Everyone can look up a template for a press release online, but writing one so that your business gets noticed is a whole other ball game. Whether you have a new company or are trying to introduce to your products to the market, writing strong press releases is a vital part of any business strategy. If you are in need of writing your company’s press release, here are our top five tips to get your business noticed.
1. Have a good reason. Press releases are meant to be newsworthy ideas that the media can use to craft a story. Regardless of how attached you are to your business, remember to stay objective.
2. The right targets. Sending your press releases to any and all publications is a great way to get them deleted or thrown away. Sending them to the right publications, however, is key in making sure your writing gets noticed. A good way to figure out if a publication is right for you is to think about their audience. As a reader or listener would you be interested in your business’ story? If your answer is no, chances are reporters will not be interested either.
3. Strong headline. Reporters are very busy people with deadlines and due dates always pending. A strong headline will make your press releases demand attention. Otherwise, it may be overlooked or ignored.
4. Impact first. Press releases have a specific format for a reason. The point is to give all of the most relevant information as quickly as possible. Remember: do not bury the lead and provide the five W’s and the how by the second paragraph. This will make it easy for reporters to glean the information they need quickly.
5. Follow up. You wrote and sent a killer press release. So what now? This is when following up pays greatly. Being that reporters are such busy people, it could be that your press release was never opened to begin with. Reporters will also take note of those who took the time to call them, therefore giving you a better chance to get your story published.
Have you ever had to write a press release for your business before? What was the product or service and how did you go about it?
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Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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