For years, your LinkedIn profile has been one of the most vital online tools for networking with colleagues and potential employees. But with the prime features of LinkedIn Premium, our favorite social network just got even more ideal.
InMail is a staple of LinkedIn Premium, and it’s one of our absolute favorite features. It’s a direct messaging feature very similar to the one Facebook has already implemented, but InMail is somewhat different. Like Facebook you can send a direct message to any user regardless of connections, but with LinkedIn Premium, your use of it is included rather than paid in an extra charge as it would be otherwise. It’s the ideal way to reach out to potential business connections, either individually or as a group. This is also your direct line to potential clients, which is why we think upgrading to LinkedIn Premium is one of the ideal investments for your business to make.
Advanced search is something you’re probably already used to on many other sites such as Google, but now it’s come to your LinkedIn profile and it’s extremely useful. You’re able to search for potential connections by area, industry, history and existing connections that could provide references. It’s even possible to save these searches for later to compare subsets of networking contacts in different areas or fields. And with a Premium account, you can view three times as many results in every single individual search. Thanks to this new feature, LinkedIn is actually now one of the most robust networking sites available.
Use bonus visibility to bolster your LinkedIn research and investigations. With an unpaid LinkedIn account, your ability to see the profiles of those you aren’t connected to is quite limited – and it’s also difficult if not impossible to know who exactly has been checking out the page for your business. With a premium account, it’s possible to view not only the full names, but the profiles of every person who’s been visiting your business. And then with the InMail feature, you can even send them a direct message if you’re interested as well!
With these features as well as others that LinkedIn is consistently adding, you have the ability to use the site as your best bet for business networking and a client or employee search. If you don’t have a business profile yet, now is the time to create one and start using these handy LinkedIn tips!
Need assistance setting up your LinkedIn account? Contact Three Girls for a complimentary 30-minute consultation and we can help you get started!
Special Offer:
Sign up for a complimentary consultation during December and receive an Annual Marketing Planning Guide valued at $475! We offer a 30-minute phone consultation with our CEO, and can answer your questions and discuss your specific marketing needs - no strings attached. Call 408-218-2391 or contact us today to arrange your consultation!