LinkedIn is the ideal place to show case your business, from its products to its people.
We have all heard of personal LinkedIn profiles for your social media strategy, but did you know LinkedIn now offers company pages to help your professional network too? LinkedIn is becoming significantly more than just a recruiting tool. It’s becoming a major source for your professional network. It’s the ideal place to show case your business, from its products to its people. These pages are mutually beneficial, allowing professionals to:
- Receive the latest updates and industry news
- Research product and service offerings
- Allow people to learn more about available job opportunities within your company
To generate the kind of social media results you’re looking for, it’s important to consider some details when setting up a company page on LinkedIn. Here are a few tips to help you create a LinkedIn company page that stands out.
1. Make It Complete – Having a complete profile is essential for both individual professionals as well as for your business’ professional network. Your LinkedIn company page should not only describe what your company does at a high level, but also hone in on specific specialties. LinkedIn lets each company explain their various products and services in detail, so make sure to represent all your company’s different lines of business or assorted products.
2. What Images Should I Use? – A banner-style horizontal image is the first thing someone visiting your company page will see. That’s why it’s critical to choose an attention-grabbing image that reflects your brand and draws people in to learn more about the company. A good example of this is CNBC’s main LinkedIn image, which features its famous peacock logo at an interesting angle, with newsroom flat screens in the backdrop.
3. Should I Include Videos? – Videos are a great way to bring your brand to life. Whether they’re professionally produced or simply shot on a smartphone, video can make your profile stand apart from everyone else. Here are some ideas to consider:
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- Passionate customer testimonials
- Product demonstrations that are anything but dull
- Snippets of your CEO speaking at a webinar or conference or answering FAQs
- Behind the scenes vignettes that show the lighter side of your brand or office culture
4. How Often Should I Post Status Updates? – Status updates let you reach out to your professional network that follows your company’s page on LinkedIn. Ideally, you should update your status one to two times a day. Because LinkedIn is mainly used during the week by your professional network, your status updates should be scheduled Monday through Friday to get the most exposure.
5. What Should LinkedIn Updates Be About? – LinkedIn company pages are a great place to post status updates for your professional network about company events, achievements and product releases. You should also try to highlight the human aspect of your company and provide links to blog posts, memes and videos that your target audience might be interested in. This can also help encourage a two-way conversation with your followers through the comments section of your page.
By following these simple tips you will see your LinkedIn company page gain more followers and possibly increase the interaction with your target audience. Remember that details are important on LinkedIn; the more information you provide the better off your page will be.
What are your tips to making a successful LinkedIn company page?
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