Make sure you have these 4 public relations skills before you decide to do it yourself.
As a small business owner, you’re forced to wear a lot of hats. In addition to running a company and providing services and products to consumers, you need to get the word out to potential clients. Do you have the skills you need to do it yourself or do you need to hire a PR agency to fulfill all or some of the public relations services you desire?
As you consider working with a PR agency or trying your own hand at various public relations services, here are a few necessary skills to keep in mind:
- Writing. I cannot stress this one enough. Now that consumers research companies almost exclusively online, it’s vital that everything you write about your business is clear, concise and captures your brand’s voice. From website copy and blog posts to social media updates and media pitches, make sure you know how to put your best foot forward with the written word.
- Organization. Although each task may seem simple in itself, staying organized and on top of all the various public relations services you’re performing is vital to your success. After all, if you aren’t organized, how will you know who to follow up with when, or what activities you’ve already done or still need to complete?
- Internet skills. No, you don’t need to be a software engineer, but basic Internet skills are a must if you’re considering do it yourself PR. You need to understand how to navigate the backend of your website, use various social media platforms, understand your Google Analytics, etc.
- Patience. Anyone that works at a PR agency will tell you that seeing the results of public relations services take time. It can be hard to be patient as you do it yourself, but remember that PR is a slow and steady approach to getting the word out about your business.
As you think about the public relations services you implement for your business, what other PR skills are a must as a do it yourself business owner? Do you do them all yourself or do you work with a PR agency?
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