What are your metrics telling you?
Social media marketing is an integral part of any business’ strategy for expanding brand and fan awareness but it can also be an overwhelming process to track. The various SEO metrics that are associated with social media are plentiful and understanding what each of them mean could be a full time job in and of itself. In this blog post we will introduce the four basic SEO metrics that any CEO, business owner or brand manager should look at when analyzing the effectiveness of their social media marketing strategy.
1. Know which social media platforms are worth your time: Currently there are hundreds of social media sites on the web that are being used by small businesses and corporations alike. With hours of work being dedicated to social media strategy, it is essential to understand that what works for one business may not work for another and that each platform’s effectiveness will give that insight depth. Social media channel reports are a unique metric tool that can help provide users with an idea of which platforms are driving the highest amount of traffic and how much engagement is occurring. This metric in particular will allow for bettered planning and productivity by targeting only the most effective sources.
2. What is your return on investment in your social media campaign? As mentioned, it is a challenging feat to understand marketing metrics and even more difficult to analyze those metrics in a way that is beneficial to your business. Here at Three Girls Media, we suggest that new business owners utilize contact and content management systems like Sprout Social or HootSuite for their social media needs and platforms like WordPress for their blogging or web management needs as they allow for easy to manage analytics and goal adjustment procedures. These ROI metrics will enable staff to better plan for future outcomes. Google Analytics is also a free tool that provides vital analytics about your company’s website, so be sure to check it out, too!
3. Know your response rate: It’s no secret that social media has become more than a place to meet friends or keep up with family but rather a priceless business tactic and marketing tool. When using social media for business growth it is important to have a constant knowledge of how the target audience is responding to your social media marketing strategy. Be sure to check your response rate on regular basis, this can help you understand what types of content have proven to be popular and which ones seem to fall flat with audience engagement.
4. Know how far you reach: Posting on various social media sites is no longer enough to expand your brands online presence. To ensure that your business or brand is gaining popularity and extending their reach throughout the target audience you must be sure to monitor this metric closely.Keep in mind that simply having a million followers will not effectively expand your online reach. Monitoring the activity of those followers is what’s relevant to your business’ marketing strategy. This metric will give you insight into the content that your followers are sharing with their followers etc.
Here at Three Girls Media Inc., we understand the importance of a solid social media marketing campaign and while it can be an intimidating project for a small business owner, our team is prepared to help you and your business expand its online reach in a manageable and worthwhile way. If you or anyone you know is hoping to grow their online presence, we encourage you to call us today, we can’t wait to see your business grow.
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: IvanPW