It seems that we can’t go a day without the words post, like, tweet or pin being heard. With social media all around us, every person is expecting to receive whatever information they may want or need via the feeds. No one wants to waste their time with a business that doesn’t pay enough attention to their social media or interact with their audience. Because of this, it is critical for companies to avoid these detrimental mistakes that could cost credibility and get you off of your “A-game.”
Are you on your social media A-game?
Mistake #1: Abandoning Your Account
Have you ever searched for a restaurant only to discover their social media account that was updated last year? Companies with inactive accounts will lose customers due to the fact that people will assume the company is out of business, unfamiliar with social media or doesn’t care enough about its consumers to offer current information.
Mistake #2: Attacking Every Platform
Not every social media platform is perfect for your company, nor is it required for you to be present everywhere. Take the time to evaluate which one or two social media networks are best for your business and devote your time to make them a valuable resource.
Mistake #3: Failing in Analytics
You cannot base the success of your social media campaign off a couple of new likes or comments. There is no point in launching a campaign if you don’t seek to see it through and analyze its effectiveness. You will save so much money if you take the time to gauge which tactics are working and which are not.
Mistake #4: All About You
Your consumers do not need constant updates about how awesome your company is; if they follow you it is because they already know. Now that you’ve got them, start listening to what they have to say about you and what they want. Social equals a two-sided interaction, so have a strong one.
Social media can be fun and effective if you use it correctly. What mistakes have you learned from?
Photo Credit: nightthree
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