Your Social media marketing strategy doesn’t have to be full of endless nights of content writing .As many of us know, the ultimate goal of creating a strong social media marketing strategy lies in the heart of engagement. We want our followers to not only read what we have to say but also to immerse themselves in participating in the experience of our brand. Contrary to popular belief, social media doesn’t necessarily have to provoke long philosophic conversations about your small business nor does it have to include sarcastic anecdotes on what it really feels like to be a business owner; ultimately, it just has to engage your followers.
Incorporate a fun Halloween theme to your content for more engagement.
Whether your topics are serious or lighthearted, there are so many ways that you can mold your social media marketing strategy into something that relates to your business. With that in mind, an innovative way to create engagement amongst your followers is to host an online contest.
Contests via social media are a fun way to drive comments, likes and replies to your platforms. In the spirit of Halloween, here are a few seasonally inspired contests for your small business to try:
1). Pumpkin Carving: Tis the season of scooping seeds and pumpkin pulp. Encourage your contest participants to illuminate a pumpkin with your logo and post pictures on your social media platforms.
2). Costume Contest: This may seem like an obvious contest for Halloween but your small business can mold this tradition into your own. Does your small business have a mascot or unique spokesperson? Ask your followers to create company-inspired costumes and upload pictures to your timelines.
3). Creepiest Brand: Halloween of course is synonymous with all things scary. Host a contest that asks followers to provide their creepiest picture using your product or service or wearing your company logo. For instance, if you own a hair salon, followers can wear your company apparel while eerily using a pair of scissors.
The key to online contests like those listed above is to promote and encourage sharing amongst followers. These ideas are only a few of the many that your small business can create by having a strong social media marketing strategy. Do you have any other Halloween inspired social media contest ideas? If so, please share with our readers below!
Photo Credit: Wwarby
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