How will you use Tumblr for your marketing campaign?
When people hear the name “Tumblr,” a variety of things come to mind. We know it is a social media site and blogging platform, but what else do we know? We know that the site was visited over 5 billion times in one month. How can small business owners or marketing professionals use this free platform to grow their business or brand awareness online? In this blog post, we outline the various steps to take in hopes of utilizing Tumblr as a business marketing resource.
Step one – Create an account
Why should I sign up? Did you know that Tumblr is currently ranked in the top 15 websites in America and hosts over 100 million blogs? Both these facts demonstrate the broad array of unique audiences currently active on the Tumblr platform that could in fact grow your own business’ active online presence and general brand awareness.
Step two – Customize it
Keep in mind that creating a visually appealing site will have an immediate effect on how long viewers stay on your page. Tumblr offers both free and paid profile designs that are quick and easy to install. Make sure that your page design is interesting but relevant to your brand and appropriate for your business.
Step three – Engage, engage, engage
The power of social media marketing on any platform lies in the interactions that take place among influencers, fans and followers. This platform in particular allows users to post unique content, follow one another and share the content of others by “reblogging” (much like the concept of the retweet). Bear in mind that Tumblr is a very visually proficient platform, and while it allows for text based posts, image based content typically receives the most activity.
Step four – Be organized
The way your content can be found will also influence the number of new followers you gain and how frequently your content is viewed or shared. Be sure to familiarize yourself with the Tumblr tagging and hashtag system as each individual tag will increase your viewership and fan following. Keep in mind that there is such a thing as too much of a good thing and an over-abundance of tags could take away from the content as a whole.
Step five – Stay active
Keep a regular posting schedule and consistently create unique and interesting content. Tumblr is not a “set it and forget it” platform and requires regular activity to ensure success. Since the platform is so image based, posting up to 10x a day doesn’t typically discourage new fans or followers. Remember to always be re-blogging and following as well as posting original content; this way your followers will feel as though you are paying attention to them and their interests.
Tumblr is a site with an abundance of potential for small business owners or marketing professionals, and while these suggestions are only the tip of the iceberg, the potential lies within your ability to try new concepts in social media. If you or anyone you know is looking to grow their social media activity on Tumblr or any other social media platform, we urge you to contact us today.
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