Whether your small business is beginning its venture into social media or diving into creating your first full-scale strategy, it is important to secure your brand and product names across all social media platforms. This step is almost as important as choosing the perfect domain name for your site. Too often, organizations will tweak or completely change their company name to fit into an available domain but fail to do the same when it comes to their social media platforms.
Be the gatekeeper of your online presence by securing your brand.
Securing your brand helps to not only fit your name into social media platforms but it ultimately serves as a tool for followers and potential customers to find your small business via the internet. Stake your claim on your brand’s name on social media by following these easy tips:
1). Secure Your Company Handles: Although you may not be ready to launch an online presence as of yet, it is never t0o early to start securing your company’s name across all social media platforms. Ensure that your small business is represented on social media channels such as Facebook, Twitter, LinkedIn, YouTube etc. By taking the time to securing your brand early on, you will be able to avoid any future issues with having to share or alter your brand name because of a competitor.
2). Be Consistent: When considering securing your brand, it is important to note that your social handles should all be consistent. Meaning they should be as uniform as possible example (___@your small business name). The more you veer away and alter your brand name on your social media platforms, the less likely followers will be able to find you.
3). Add Minimal Branding: After securing your brand across your chosen social media platforms, it is necessary to add minimal branding to those specific pages. Add company logos, brand verbage, website location to all channels to show readers that they are indeed looking at your specific small business. After getting the hang of it, once a new social media platform launches, you will be able to stake your claim with ease.
Securing your brand across social media platforms is an important marketing strategy that provides easy online access to your small business. Do you have experience in securing brands across social media? If so, please share your insights with our readers!
Photo Credit: Vestman
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!