How will your hashtags help during the holidays?
Halloween has just passed, the holidays are just around the corner, and before you know it the New Year will be here. Social media platforms are more influential than ever during this time of the year. During the upcoming months, consumers, clients and potential customers flock to their social media accounts to highlight everything from their favorite pumpkin spice lattes to the lady that stole the last five dollar movie or the horribly high price of shipping on their Black Friday shopping spree.
Keeping your social media platforms current is always essential for campaign success and in this blog post, we introduce three ways small business owners and social media marketing managers can celebrate the seasons with their social media campaigns.
1: Happy Holiday Hashtags: Hashtags are a relatively new social media trend that started as an exclusive trait of the popular site, Twitter. Since their inception, hashtags have grown and have taken over social media sites in a big way. Try using fun holiday themed hashtags like #SnowBallSunday, #FavoriteGiftFriday or #WrappingPaperWednesday. These hashtags don’t need to always be directly connected to your service or product, but should be a fun way to keep your fans and followers interested in your page among all the holiday hustle and bustle.
2. Holiday Cheer in Advertisements: Facebook and Google Ads are a great way to add a little oomph into your online marketing efforts. Consider putting a holiday spin on your advertisements to make them more seasonal and follower friendly.
3: Engagement and Contests: We love social media contests and giveaways, and the holidays are the perfect time to take advantage of the concept. We see contests popping up more frequently around Halloween, but that concept of holiday fun can carry over into coming months as well. Consider contests that are relevant to the holiday and your brand. For example, if you are an apparel company, try hosting an online ugly sweater contest and award the ugliest sweater with a new piece of non-ugly (hopefully) apparel from your line. The opportunities are endless and creativity is the key!
These tips are just the beginning, but they are essential for planning a successful social media holiday season. If you, your business or anyone you know is looking to grow a brand online this holiday season with some quality social media marketing, we urge you to contact Three Girls Media Inc., today.
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Photo Credit: Melenita2012