How can election day help your campaign?
November is a month bursting with fall traditions. Social media sites overflow with images of oranges, yellows and reds draping the sidewalks and the smell of pumpkins and cinnamon seem to follow us wherever we go. We begin to remember all that we are thankful for and start craving turkey (or tofurky for our vegetarian friends) like nobody’s business, but before we can enjoy the Thanksgiving holiday, we must get past another November tradition – Election Day.
It is no secret that election season can have many of us turning off the TV’s or steering clear of various social media pages; but the fact of the matter is that social media, marketing and small business professionals have a lot they could learn from the social media efforts of an election campaign. In this blog post, we uncover three tips sure to increase social media success on your next campaign.
They are:
- Stay true to the golden rule, ENGAGE: Politicians are especially good about keeping their fans active and engaged throughout their campaign. Stay true to this concept throughout your own social media campaign by staying familiar with your target demographic and their needs. Be sure to always understand the types of content they enjoy seeing on your various profiles and always look for ways to create content that they will likely be more inclined to share.
- Do NOT rely solely on technology: Using third party platforms to measure social media success and metrics can be extremely valuable, but it is also imperative to have a human presence on your various sites to encourage honest fan engagement. Throughout your campaign, scheduling updates and checking progress through sites like HootSuite or Sprout Social will aid in creating a strong social media presence, however, personally monitoring fan sentiments and replying directly to fan activity will further set you and your efforts apart from less savvy competitors.
- Don’t let haters catch you off guard: An election always seems to be a mecca for negativity, especially on social media platforms. For this reason, it is important to anticipate criticism and prepare to defend your brand and image in a positive and professional manner. Always show customer care when dealing with any negativity online.
Election season may be over, but these three tips are sure to help set you on a path for social media success. If you or anyone you know is looking to create a quality and effective social media marketing strategy, we urge you to contact the team at Three Girls Media Inc., today. We are ready to spread the good news about YOU!
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Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
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Photo Credit: George (Patti) Larcher