Chances are your customers are not going to look past the Internet for information about your company. More than ever it’s critical that your web content is both educational and engaging. But how do you pique your customer’s interest? Provide excellent web content.
When you think of web content you are probably thinking of blogs and social media. While these come in at second and third for content usage by customers, the number one engaging web content is actually articles. Let’s dive into that as well as the other top 5 content formats you should use to engage your customers.
Is your content engaging customers?
1. Articles
Currently 79% of B2B content marketing is done through articles. The reason why this captures customers is because it’s familiar. Sites like Reddit, Twitter and Pinterest all link back to articles that divulge more content and provide reference and credibility for your brand’s message. Create original articles and you’re golden.
2. Social Media
This avenue takes second place for engagement; are you surprised? Social media is extremely important to engage your customers and get them web content that allows them to share, like and comment on it.
3. Blogs
I don’t care what your business is, there is a blog about it. Which means you should definitely be writing a blog regularly as well. This type of web content allows you to reach out to your customers and give them an inside look at your brand.
4. E-Newsletters
The last thing your customers need is more paper arriving in the mail, but they still want to be updated about what is going on. E-newsletters give you the chance to reach a broad audience quickly as well as spotlight your customers. It creates community.
5. Case Studies
You say your product or service works, but do you have proof? Include case studies in your web content and people will feel confident about your company.
What other web content have you found to be successful? Tell us in the comments below!
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