How will you get your pins noticed?
There are an abundance of social media sites that are currently in use by marketing professionals, but what sets each platform apart from others is determined by the value found through the consistent use of each social media site. By now, I have expressed my love for social media platform Pinterest honest and openly; I love the site and all that comes with it. Today, I continue to show the love in hopes of helping brand managers and small business owners alike increase their effective use of the site in three easy steps.
- Pin EVERY DAY: Pinterest is the one social media marketing resource that doesn’t overwhelm its users with an over-abundance of content and this is something each marketing professional should take advantage of. It is acceptable to pin every day or even multiple times a day. In fact, the more you pin, the more fans will follow you. Just be sure to always be pinning and sharing quality and interesting content, otherwise it will be wasted.
- Don’t be afraid to repin: Pinterest is constantly refreshing itself due to the high volume of pins regularly being created. For this reason, it is common for businesses and marketing pros to repin their content a few days or weeks after it was originally posted. This practice actually increases the general visibility of your content and will aid in reaching more fans and followers.
- Do your analytic research: When you are posting to any social media site for business, there is a strategy that should be employed. The goal is to reach as many new fans, followers and influencers as possible to increase brand awareness, right? Consider using a Pinterest analytic tool to gauge which types of content are performing well, and which times and days are the best fit for your audience in relation to posting onto Pinterest.
Whether you are a marketing pro or a do it yourself-er, these three steps are sure to send you on your way to success. If you are looking for additional advice or quality social media marketing, we urge you to contact us today.
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Three Girls Media, Inc. is a public relations and social media management agency with teams in Silicon Valley and the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: MKHMarketing