Content marketing is something that can place your business ahead of your holiday competitors. As the holiday grandfather clock chimes on, customers of all backgrounds are increasingly being subjected to streams of sales pitches and discount advertisements. What can set you apart from the rest is creating custom content that not only highlights your holiday sales, but ultimately your brand.
Contact marketing can add a little color to your holiday campaigns.
1). Raising Brand Awareness: One unique facet of the holiday season is that consumers are researching new products that will fill their insatiable spending appetites. This unique opportunity gives small businesses a chance to present their brand to a new demographic of customers. Attracting customers, whether new or loyal, with custom content may place your brand and products on the top of their must have list.
2). Provides a Feeling of Urgency: As most of us know, the countdown to Christmas is the ultimate deadline of the year. This sense of urgency brings about a whole new avenue for your small business to incorporate custom content to promote specials, events and whatever else you are planning for the holiday season. By using custom content such as “5 Days left til’ Your Midnight Shopping Deadline for Grandmas,” you are offering a lighthearted solace for your customers who may be stressed out from the noise of advertising.
3). Builds Brand Loyalty: Creating custom content that customers can rely upon each year can help spurn brand loyalty. Take for example the popular food blog, Love and Olive Oil’s annual “The Great Food Blogger’s Cookie Swap.” For the past three years, Love and Olive Oil has hosted this unique contest that has brought together hundreds of food bloggers from around the globe to share their recipes with followers. Great examples of content marketing can be found with a little creativity. From contests to simple seasons’ greetings to loyal customers, custom content can help your brand be placed on Santa’s good list.
No one wants to be a marketing Scrooge. Bring a little joy to your potential customers by incorporating content marketing into your holiday campaigns. Do you have any content marketing tactics that you use for the holidays? If so, please share your seasonally inspired ideas with our followers below.
Photo Credit: Jewell Willett
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