Make your social media marketing more effective by using visuals.
My husband and I recently posted Facebook updates about our 5th wedding anniversary on each of our pages. Although we both received a fair number of likes and comments from our friends, my post saw much more interaction for a very important reason: I included a picture with my update. Although this is just one example and not an accurate test, the research backs it up. Users engage and interact with visuals much more than just words. An important lesson for anyone in charge of social media management to learn from!
Social Media Marketing Visual Statistics
Not completely convinced to include visuals in your social media marketing efforts? Check out these statistics from MarketingTechBlog:
- 90% of information transmitted to the brain is visual
- Photos are liked twice as often as text updates on Facebook
- 94% more total views on average are attracted by content containing compelling images than content without images
- There’s a 37% increase in engagement when Facebook posts include photographs
Social Media Management with Visuals
As you think about how you approach your social media management responsibilities, consider how you come up with ideas for your updates. Do you put in the time to include photos and videos on your company’s Facebook or Google+ page? Here are a few ways to integrate visuals into your social media marketing efforts:
- Take them yourself! Keep your camera handy while at work and don’t be afraid to snap a few photos or take a video once in a while. Give your followers a sneak peek by posting a picture of a new product debuting in 2014 or a few favorite photos from your holiday party.
- Share appropriate memes. Research is an important part of social media management, so take the time to look around and see what amusing photos or videos you can post. If you notice a new meme spreading in popularity, make it appropriate to your industry and jump on board.
- Ask followers for visuals. Give your followers some guidelines and ask them to share photos/videos that you can post on your page. Ask them to submit pictures of themselves using your products (ThinkGeek does this well) or start a campaign around a specific type of photo (Curvy Girl recently did this on their Facebook page).
Do you use visuals in your social media marketing efforts? Do you have any other advice to share?
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Photo Credit: Terence S. Jones