Here’s how to make your content marketing strategy practically perfect in every way.
If you haven’t had a chance to see Saving Mr. Banks yet, I highly recommend it. As someone that grew up watching and singing along with Mary Poppins, I loved discovering the story behind the movie: what events inspired this magical nanny’s creation, how Disney transformed it into a movie and so on.
Of course, given my profession, I immediately began thinking about how brilliant this movie is from a content marketing strategy standpoint. Think about it: the audience already knew Mary Poppins. Although the movie tells the story from a new angle, it includes some of the same characters, songs, plot points, etc.
Content Marketing Strategy Lessons from Saving Mr. Banks
What content marketing strategy lessons can you take from this new movie? Here are three public relations tips (and don’t worry – I haven’t included any major spoilers):
- Give your existing content a fresh angle. Is there a new way you can tell your company’s story? Or do you have a list of tips & tricks you can refresh? Although the nuts and bolts may be the same (or very similar), with a little bit of creativity you’d be surprised how many different directions you can go.
- Be human. P.L Travers, the author of the Mary Poppins books, was known around the Disney studio as being very difficult to work with. Although she is certainly very opinionated in the movie, the script writers used flashbacks to her childhood and conversations with her driver to make her a little bit more human, and therefore more likable. As a business owner, you can do this by listening and responding to your social media followers and sharing a little bit about yourself – just make sure you keep it professional as opposed to overly personal.
- Keep them interested. Towards the beginning of Saving Mr. Banks, P.L. Travers definitively states that Mary Poppins is not to include singing or animation. Throughout the movie, you keep wondering how they convinced her to allow the songs we’ve all come to know and love in addition to the animated sequence in the middle. How can you do this as a business owner? In the public relations world, we do this with the media by sharing a “hook,” or something to whet their appetite for pitch. With social media, you can do this by giving a little bit of information and then providing a link to the full story. Remember, in the world of marketing, less is often more. You want to provide just enough information to get your followers interested, and then give them the link for where they can learn all the details.
Have you seen Saving Mr. Banks yet? What content marketing strategy lessons did you take away from this film about the making of Mary Poppins?
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Photo Credit: starrynight_012