2013 was a big year for social media marketing, and 2014 is expected to be even bigger. 
Twitter is one of the biggest players in social media marketing, and finding your correct Twitter followers can help catapult the success of your company. Large companies attract Twitter followers from almost everywhere, while smaller businesses are actually more successful if they have Twitter followers locally and within their own industry for their social media marketing campaign.
When planning your social media marketing approach to Twitter there are some key factors to think about:
- What are you offering? Some products can be nationally or even internationally sold which would constitute a large, broad social media audience. On the other hand, if you are selling something perishable or even high design, you will be better off seeking Twitter followers in your geographic area or of a specific niche.
- Do you have the capacity? Twitter followers enjoy being interacted with so maintaining your page will take time and money. It’s important to post updates daily or even multiple times per day. Allocating the resources to your social media will benefit the growth of your following which means more brand presence.
Here are some simple Twitter tips to expand your following:
- Be You! Do not hide behind your company’s logo. Instead choose a nice close-up photo that is of you or the person who is the head of the company so your social media followers know who is behind the brand. Also, make the bio concise with information about what your business is and what you do. When tweeting, interact with your followers and other businesses by responding to those who are retweeting or liking your posts. This lets your followers know that you are actually human and not just doing this for the social media marketing.
- Make your Twitter handle obvious. Share your handle publicly, and don’t be afraid to link to it from your other social media sites. For example let your Google+ followers find your Twitter page and then you can post your Google+ handle on your Twitter. Social media cross-over!
- Use a schedule. Your followers will appreciate it if you tweet regularly and they can see your presence. Of course, be interesting, informative or helpful in all of your tweets, but do tweet consistently!
- Analyze. Not every tweet is going to be popular and your followers may change what they find interesting. Pay attention to what they are responding to and then adjust your content accordingly.
Social media marketing is an excellent way to bolster your brand if done correctly. Finding your Twitter niche may take some time, but it will benefit you in the long term. Are there any other Twitter tips that you think make a savvy tweeter? Feel free to comment with your thoughts!
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Photo Credit:Rosaura Ochoa