Who will be your business’ 12th Man?
Being born and raised in the Seattle area, I am a loud and proud member of the 12th man fan base supporting our Seattle Seahawks, and with the NFC Championship game being held right here in the Emerald city this weekend, there is plenty for us to reflect upon. While I have been a Seahawks fan for the better portion of my entire life, there are many individuals all around the country who are just now realizing how large and how powerful the 12th man fan base here in Seattle truly is. Whether you are a marketing professional or small business owner looking to increase your marketing efforts, we all have a little bit to learn from the Seattle Seahawks franchise and their fans. In this blog post, we learn three lessons that will surely set you on a path for initial success when creating your own outstanding social media, public relations or marketing campaign.
Three Marketing Lessons from the Seahawks
Lesson One – With strong fans and loyal following anything is possible: It’s no secret that the Seattle stadium is the loudest in the entire world. Every game, the 12th man graciously fills the stadium and cheers fiercely for their team. In fact, the Seahawks franchise quite often credits their success to not only their own hard work and dedication, but to the devotion of their 12th man fan base. This lesson only goes to show that a strong and loyal following like the Seahawks fan base has the absolute power to make or break the success of your organization’s marketing campaign.
Lesson Two – Positive messages go along way: Here in Seattle, we embrace the star of the Seattle Seahawks and leader of the team, Russell Wilson, with open arms. Russell is not only an outstanding player, but an outstanding human being. Russell been known to visit Children’s Hospital every Tuesday without fail and that consistency speaks volumes about his character and likability. In addition to their fearless leader, positivity is what bleeds out of this franchise. While other rival teams put together advertisements that poke fun or even slam the Seahawks and their fan base (such as the Colin Kaepernick Beats by Dr. Dre commercial) our players put together inspiring and positive messages much like the Duracell commercial featuring deaf full back Derrick Coleman. With this being said, it is essential to keep in mind that positive messaging tends to disseminate and go viral at a much more rapid rate. Keep this in mind when creating your own campaign.
Lesson Three – A little bit of humor goes along way: If nothing else, the Seahawks have plenty of players that leave the crowd constantly in stitches. Whether it is the Marshawn Lynch and his Skittles, the trash talk of Richard Sherman or the hard-hitting parody videos and memes of Kam Chancellor, the humor associated with Seahawks football reaches far beyond the plays on the field, and even further then the 12th man alone. Try including interesting and humorous content in your campaigns, especially in relation to your social media efforts.
For more ideas, be sure to tune into the Seahawks game this weekend when they play the San Francisco 49ers for a chance to play in this year’s Super Bowl. If you or anyone you know if looking for marketing efforts as effective as the 12th man is loud, contact us today!
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Photo Credit: PhillipRobertson