“From a professional marketing standpoint, Instagram offers companies in both B2B and B2C realms a unique opportunity to diversify the ways in which prospects, leads, and customers conceptualize their brand.” – Shannon Good
In 2013, Instagram was named the best-performing social platform of the year by SumAll. Instagram earned that title because it has one of the best ROI rates with over 150 million users each month. If your brand is still ignoring this visual social media platform, keep reading because I’m going to share five ways to use Instagram photos to better your brand.
Are you building a stronger brand with Instagram?
1. Visual Identity
It’s not about whether or not your brand has a pretty picture, though that is important. Building a brand on Instagram means creating a strong surrounding of your brand image and the message(s) you wish you convey. One of the best examples to follow when creating a visual identity is Apple, Inc. If you’ve ever watched one of their iPad commercials, you get sucked in and become emotionally connected. Go big with your brand to reach your customers on that deeper level.
2. Bond with Other Social Media Platforms
Now, this does not mean post the same photo with an identical caption and hashtags on Instagram, Facebook and Twitter. What it does mean, however, is to use Instagram content across these platforms with a slightly different twist each time.
3. Use Hashtags
Hashtags are a great way to give your two cents in a conversation that is happening in a feed. Be mindful of which hashtags are trending (and relevant to your content), and use these in photo captions.
4. Try Over & Prinstagr.am
Over is a great program that allows you to place text over Instagram photos in a beautiful way that looks nice and vibrant. If you want to take these photos to paper, use Prinstagr.am to print out the photos and use them as a display in your windows or to give away.
5. Turn Instagram Photos into Video
Video marketing is the way to your customers’ hearts, and you can do that now with Instagram Direct. Mix some video in with those Instagram photos and you will show that your brand has knowledge, a modern attitude and is fun. Check out this blog post for more info on how to use Instagram Direct.
No brand is an overnight success, but getting involved on Instagram is a great way to get your message out there. Give these tips a try and post your feedback in the comments below!
Photo Credit: kurafire
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