If you’re in fashion, beauty or home decor, Polyvore is a social media resource to utilize.
Where do you focus your social media efforts? If your business is in the fashion, beauty or home industries, here’s a social media resource to utilize: Polyvore.
What is Polyvore? Kind of like a combination of Pinterest and Etsy, this social media network allows users to curate products and create sets of items to share with friends. Think of collections you’ve seen like these. They’re all easily made with Polyvore.
Why is this important for businesses? By making your fashion, home or beauty products easy to add into sets, Polyvore users can create collections featuring your wares. Want to know if it’s really worth it? Here’s what the data from Yahoo! Small Business Advisor shows:
How Popular is Polyvore?
- 20+ million unique visitors per month.
- 2.4+ million sets created a month.
- Sets are viewed 1 billion times a month, 43% from blogs, Twitter, Pinteres, and Facebook.
- A set shared on Pinterest reaches 18 times the people and drives 2 times the traffic of a set shared on Facebook.
- 32% of consumers said they purchased a product after seeing it on Polyvore.
- 26% of those clicked on the image and bought it directly from the retailer’s website.
- The average order placed from a Polyvore user is $220.
How can you start using this social media resource today?
First of all, sign up for a Polyvore account! They have a whole section of their site dedicated to getting brands started, so use it.
Once you have an account, here are a few ways to get the word out about your products:
- Build a few sets. Put together items that are all the same color or create an outfit based on the time of year, like what to wear on a Valentine’s Day date or for St. Patrick’s Day.
- Start socializing. Remember, “social” is a key part of “social media.” Spend some time following others and liking products & sets.
- Watch your analytics. Polyvore helps you keep track of impressions, engagement and top items used. In addition to showing you which of your products potential customers like, this can help you know what type of sets to build in the future.
Have you had a chance to explore this social media network yet? What benefits have you seen to Polyvore?
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Photo Credit: STYLEMOM