Is your brand visual? You’ve heard of Pinterest and the visual addicting epidemic it has stirred in the younger generation, but you might still be in the dark about the power it can have for your brand. Pinterest is a leader in the social media marketing world, boasting over 70 million users and available for absolutely anyone. It gives your brand the chance to be visual, to make a creative statement that catches the eye of potential customers and clients. This type of social media marketing allows you to communicate visually and reach your audience faster (the brain processes images 60,000 times faster than text).
Are you using Pinterest to better your brand?
So where do you start? I’ll begin with a few simple starters that will specifically target building your brand and increasing your reach across social media.
1. Link Everything!
The presence of your brand needs to be strong in everything that you do. Make sure that your Facebook, Twitter, LinkedIn and other social media profiles are linked and available on your Pinterest page. You want your followers to be able to find you.
2. Mix It Up
Your brand isn’t just a flat image; it has depth, voice, personality. Use Pinterest as a social media marketing platform to express these different areas of your brand through visual pieces. You can have a board devoted to products, one all about funny things, another for local activities and one more to thought leaders and industry news.
3. Feed Your Followers
One pin a week or even one a day will not satisfy your followers. Make it a point to pin often so that your customers have new content to look forward to and eat up. Your brand should show up in their feeds whenever they log in.
4. Short and Sweet
The picture should say a thousand words, not the description. Stick to a one sentence caption and throw in some branded hashtags to keep your images as the focus.
Ready to start pinning? Apply these basic tips on Pinterest and your brand is on its way to a great social media presence.
Photo Credit: mkhmarketing
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